Our Promise
Not Plated.
PVD.
Every gold-tone piece we make is finished with Physical Vapor Deposition — the same technology trusted by the world's finest watch companies. Because you deserve jewelry that lasts.
Our Promise
Every gold-tone piece we make is finished with Physical Vapor Deposition — the same technology trusted by the world's finest watch companies. Because you deserve jewelry that lasts.
Our gold-tone pieces are finished with Physical Vapor Deposition — the same technology trusted by the world's finest watch companies. White gold & silver pieces are crafted from 316L Surgical Stainless Steel — hypoallergenic, tarnish-resistant, and water-safe. Always.
The Difference
Standard Industry
Traditional Plating
I'M SPECIAL Standard
PVD Technology
What PVD Means for You
Applied over 316L surgical-grade stainless steel, every I'M SPECIAL gold-tone piece is safe for even the most sensitive skin. No nickel, no irritation, no compromises.
PVD creates a bond at the molecular level — up to 5× harder than traditional gold plating. It won't chip, flake, or wear thin no matter how hard your life is.
Unlike plated jewelry that tarnishes on first contact, PVD coatings resist perspiration, salt water, and daily moisture with ease. Pool, gym, ocean — it doesn't matter.
Physical Vapor Deposition fuses real 18K gold at the atomic level inside a vacuum chamber — no dipping, no guesswork, no weak spots. The same process used in aerospace and luxury watchmaking.
Standard plating fades in months. Our PVD finish stays brilliant for years — no re-plating, no dulling, no surprises. Buy once, wear always.
We refuse to use traditional plating. PVD is our standard for every gold-tone piece — because you deserve jewelry that performs as beautifully as it looks. That's our promise. Full stop.
How It's Made
We start with surgical-grade 316L stainless steel — the same material used in medical implants. The cleanest, safest base possible.
The piece is placed inside a sealed vacuum chamber — eliminating all air and contaminants that could weaken the bond.
Real 18K gold is vaporised and deposited onto the steel at the atomic level. The result is a bond that can't peel, flake, or chip.
Every piece is inspected under magnification for colour consistency, surface integrity, and finish quality before it reaches you.
Our Heritage
With 25 years of experience comes something no new brand can replicate — lasting relationships with the same world-class watch factory suppliers.
These trusted partnerships allow us to source exceptional-quality materials and craftsmanship directly from the factories that supply the world's finest timepiece brands. No middlemen. No inflated markups.
The result? Watch-grade quality at a jewelry price. Every single piece you receive is held to the material standards of the Swiss watch industry — because that's exactly where our materials come from.
The Standard
Every I'M SPECIAL piece is finished with PVD — because we believe fine jewelry should last a lifetime, not a season. No re-plating. No surprises. Just jewelry that performs as beautifully as it looks.
Long-lasting gold & silver coating
316L surgical steel, skin-safe
Tracked & fully insured shipping
No-questions-asked refunds